The biggest LIE in marketing

I’ve talked to two really good friends of mine over the last week that said similar things…

“I’m not good at that marketing stuff. It changes so fast, I can’t keep up with it”.

It’s true that things change fast, and if you think you have to be an expert at all of it, then yes, it can absolutely be overwhelming.

But there’s a big fat LIE out there that I have to expose and shine light on.

BIG FAT LIE: “In order to be successful, I have to market everywhere. Twitter, Facebook, LinkedIn, Instagram, email, blog content, paid ads, and on and on.”

It’s not your fault you might feel that way…I mean there’s a ton of companies out there teaching that you have to be “everywhere”.

This gets especially difficult if you have a small team or limited resources.

Did you know that the most successful people in business DON’T market in all these places?

Not at all.

They find 1 thing that brings in business reliably, and they master it.

Then they bring in a team member that does it for them.

Once they have that running on autopilot, they go find another method that works.

And so on and so forth.

They DON’T focus on everything at one time (that is a recipe for failure).

So how do you know where to spend your time?

It all goes back to the biggest piece of advice I can offer:

If you want to unlock the ultimate shortcut to your success, find someone who has already mastered what you desire to do, and learn from them.”
-Cory Michael Sanchez

So remember that next time you’re getting overwhelmed at this “marketing thing”… don’t freeze because you think that you have to do it all and be everywhere. Just get one thing working it, master it, and bring in someone that does it for you. 

And please, don’t do the “trial and error” yourself. You end up loosing precious time and energy that way. Best to learn from people making it happen already.

Moe Habib
Analytical and Exposure Specialist at Creative Business Intelligence with more than 12 years of experience in Marketing. Google Certified Partner, Microsoft Certified Engineer, with CCNA, CCNP, CCDE and Dual CCIE
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